Slow death for traditional newspapers
By TK Tan Recently, the Audit Bureau of Circulation (ABC) of Malaysia released the half yearly circulation figures as at 31 December 2009 for most major daily newspapers, or colloquially known as the mainstream media (MSM) papers. The omens are certainly disconcerting for many of these MSM paper owners. The traditional mainstays of the English and Bahasa Malaysia dailies i.e. the Star, New Strait Times (NST), Utusan Malaysia (UM) and Berita Harian (BH) all recording drops in their circulation figures, with BH and its weekend edition Berita Minggu recording a staggering 24 and 31 percent drop from 2006 to 2009 respectively. For some, it is a sign of times when the grand dame of MSM papers in Malaysia, the NST, was noted to have commanded less than 90,000 copies daily for those copies sold at full rates, well below most major vernacular dailies. Only Sin Chew Daily (SCD) bucked the trend, when it recorded an 18 percent increase over the same time period. However, the tabloid-like dailies...